About Brett Rudy
Brett Rudy graduated from Northeastern University in 1995 with dual degrees in Marketing and Management. Brett’s professional career has spanned 20 years across advertising agencies and marketing firms where he has led client relationships, provided strategic consulting services and helped project manage marketing programs. Brett’s strengths include strategic planning, digital & direct marketing, public relations, product management, event management, and creative development.
Brett’s first major accomplishment while with Charity Hop was to help tie more than 30 professional athletes across MLB, NFL and NHL to their own wine label, raising more than $1,000,000 for athlete charities. Brett has managed employees, customers, agents, athletes, artists and vendor partners.
Prior to entering the sports marketing arena, Brett helped oversee television commercials and print ads for Reynolds Wrap, Florida Orange Juice and Glidden Paint, as well as helped launch marketing programs for Fortune 500 companies such as Toys"R"Us, the United States Postal Service, Neiman Marcus, American Express and AT&T. Brett also has extensive experience managing loyalty and retention marketing programs.
For more than a dozen years, Brett also served as Director of Marketing for the Boston Men’s Baseball League, New England’s largest amateur adult baseball league. His responsibilities were to oversee league advertising, special events, and the league web site. Brett concepted and co-created the 100 Innings of Baseball Spectacular, an event which raised more than $600,000 from 2004 to 2014 for Curt’s Pitch for ALS, the charity headed by Curt Schilling of the Boston Red Sox to fight Lou Gehrig’s disease. The 100 inning game set a world record as the longest baseball game ever played and will be featured in an upcoming novel. Brett also created Winterball, a freeze-fest baseball game played the first week of December each year since 2001. To participate, players have been required to donate a toy to Toys For Tots.
Brett also has experience tying baseball to film. In 2008, the Charity Hop team helped market Signs of the Time, a baseball documentary on baseball hand signals, and partnered with Richard Dreyfuss on the narration. Prior, Brett helped cast more than 20 baseball players to appear as extras in the feature film Fever Pitch (2005). He also helped cast members of the jury in ESPN’s made-for-tv movie, Pete Rose on Trial (2003). Brett has also received numerous film credits, including the documentary film entitled Star-Crossed (2002), as well as an ESPN’s Sports Century (2002) episode featuring Darryl Strawberry.